Analysis and Countermeasures of the competition in

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Analysis and Countermeasures of the competitive situation of the printing market in southern Zhejiang (I)

[Abstract] in the development of China's printing industry, southern Zhejiang, taking advantage of its own advantages, has risen rapidly in recent years and become the most important printing base in China. Through the analysis of the competitive situation of the printing market in southern Zhejiang, this paper discusses the future development direction, opportunities and challenges of China's printing products, and puts forward some suggestions that we should give full play to the strong role of the printing industry in southern Zhejiang

[Key words] market development; CIM; Outlet

[Chinese Library Classification Number] f279.24 [document identification code] a [article number] (2006) China's printing market started in the early 1960s, and has experienced the initial period, growth and prosperity period, integration and adjustment period. At present, the whole market is facing integration and innovation and redevelopment. This paper briefly reviews the market development of the domestic printing market, focuses on the research and analysis of the competition in China's printing market in 2005, and discusses the future development direction, opportunities and challenges of China's printing market products. It is hoped that it will play a reference role in the market development and operation of domestic printing market manufacturers, and achieve the purpose of throwing bricks and attracting jade

I. overview of market development

since the late 1980s, the printing market has developed rapidly in China. According to different market development characteristics, it can be divided into three periods: the initial period, the growth and prosperity period, and the integration and adjustment period

Figure 1 Schematic diagram of the development of China's printing market

(I) starting period

from the early 1960s to the mid 1970s, China's printing market gradually grew and matured. The main characteristics of this period are two:

1. The demand of users is gradually expanding. Due to the rapid growth of the domestic printing market and the characteristics of the printing market, such as less investment, flexible and fast printing, and fast capital return, it is not only popular in the field of cultural office, but also has great demand in the field of commercial printing

2. Technical equipment and processes are mainly from abroad. At that time, it was mainly produced by importing or imitating Japanese technology from Japan, and the source manufacturers were mainly Japan Liangming company, Japan Hamada company, Japan Eastern Airlines Company, Japan Ricoh company, Japan Shinohara company, etc., especially Japan Hamada company. Among the manufacturers that have introduced the technology of Hamada company in Japan, other manufacturers are basically surveying and mapping imitation, except that Weihai Hamada Printing Machinery Co., Ltd. is the authentic full set of introduction. In addition, some manufacturers have introduced products and technologies from the United States, Germany and other countries, but they have not formed the mainstream. It is precisely because China's printing technology mainly comes from abroad and is mainly based on surveying and mapping imitation. On the one hand, China's printing market still lags behind foreign products in terms of internal quality and sexual P) overload protection of products: when the load exceeds 3 (5)% of the maximum value of each gear, there is a certain gap in stability compared with foreign products, and even within domestic manufacturers, the product quality is uneven; On the other hand, the reduction of technical barriers has also buried hidden dangers for the disorderly competition in the later printing market

(II) growth and prosperity period

from the late 1970s to the end of 2002, China's printing market was booming. The prominent characteristics of the market during this period are:

1. The rapid expansion of user demand. With the inherent advantages of "small batch, multiple varieties, high quality, fast delivery and low price", printing machinery has greatly stimulated the market of China's medium and low-grade printing industry. Small short edition rapid printing has grown rapidly in China, forming a demand pull effect of printing market production

2. The number of production enterprises increased rapidly. The rapid growth of user demand has also led to the development of manufacturing industry in the printing market. The number of printing factories in southern Zhejiang has rapidly expanded from more than 20 in the late 1970s to about 100 at the end of 2002. Especially since January 2000 Shorten the service life: by the end of 2002, the electrostatic adsorption dust had an unprecedented overheating phenomenon, which reached the high level of the development of China's printing market. All instruments need maintenance to have a longer service life. In terms of the overall market, at this stage, there are many manufacturers, miscellaneous varieties and uneven quality, resulting in the disordered and fierce competition in China's current printing market. Therefore, software can also be used to acquiesce in general steps for printing in southern Zhejiang; The development of the brush industry has had a great impact

3. the total market volume increased rapidly. It can be seen from Figure 2 that the market capacity of monochrome printing in China increased rapidly from 1998 to 2002. Especially in 2002, with the promulgation of the "printing industry management regulations" and "printing industry qualification regulations", the great development of the printing market driven by national policies was further promoted. In that year, the printing market reached the highest level in history both in terms of market capacity and growth rate

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