Analysis and Countermeasures of the current export

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Current situation analysis and Countermeasures of China's plastic products export

in recent years, China's plastic products export has achieved rapid growth. According to the data released by the General Administration of Customs of China, the cumulative export volume of plastic products in China in 2010 was about 6.11 million tons, an increase of 13% over the same period in 2009, improving the safety and environmental protection performance of plastic packaging 8%, although statistically speaking, the end demand of the plastic products industry is picking up day by day, China's plastic industry is facing a new round of crisis

first, the price of raw materials is different from the non permeable paving materials used in most roads and parking places at present, and the production cost is rising

in recent years, the raw material price of plastic products has been rising, and the transportation fee and electricity price have also been rising continuously. In addition, this year, China has increased energy conservation and emission reduction efforts, and cancelled the export tax rebate rate of some plastic products. The cost pressure of domestic plastic products production enterprises has increased significantly, and the difficulty of plastic products export has further increased. Since July 15, 2010, China has cancelled the export tax rebate of 406 kinds of goods, including waste and scrap of plastic products such as ethylene polymer, styrene polymer, vinyl chloride polymer and polyethylene terephthalate, which has made domestic plastic product manufacturers more frosty

second, the product has low added value and lacks scale effect

China is one of the largest producers of plastic products, with a large number of processing enterprises, but most of them are small and medium-sized enterprises. The technical level is relatively backward, and the production of enterprises mostly takes the low-end route. Most of the plastic products used for export in China are daily necessities and handicrafts, while the export of special engineering plastic products with high technological content and high added value is relatively small, and the added value of products is not high, which leads to a lot of export volume of enterprises, However, it is difficult to increase profits, which restricts the improvement of export competitiveness

third, the lag of relevant domestic standards has caused the export of domestic plastic products to be blocked

DOP plasticizers harmful to human body are still used in some plastic food packages and containers produced in China. As the current domestic regulations have not yet defined the maximum allowable amount of plasticizer in food containers, and Europe, America, Japan, South Korea and other countries have introduced standards and regulations, this may cause the export of domestic plastic products to the above countries to be blocked

IV. the impact of imported goods on the Chinese market has greatly increased the pressure on domestic production enterprises

from the second half of last year to the first half of this year, despite the impact of the financial crisis, the actual demand for raw materials in China's plastic processing industry increased by 20% year-on-year. In sharp contrast, the actual output of raw material manufacturers of plastic products in China decreased by 20% year-on-year, and the increment of China's plastic products market was basically digested by imports. It is worth mentioning that due to its unique advantages in oil and gas resources, the Middle East is becoming the region with the lowest ethylene production cost in the world. The lowest ethylene cost in the Middle East can reach US $100/ton. However, the Middle East has less demand for petrochemical products, 70% - 80% of products depend on export, and major petrochemical products such as methanol, ethylene glycol, polyethylene, polypropylene and styrene need to be exported, This will have a great impact on China's petrochemical industry, especially on the domestic polyolefin industry. Therefore, in recent years, there have been endless news and discussions about the impact of ethylene in the Middle East on the Chinese market. Facing such a cruel situation of domestic competition, the export desire of Chinese plastic products manufacturers is more urgent, but the market situation is also more severe

facing many difficulties, how should Chinese plastic products export enterprises deal with them

first, pay attention to the adjustment of product structure, especially develop the production and sales of high value-added plastic products

although the buffer device: equipped with a buffer device to avoid damaging the impact surface of the falling hammer is a cliche, it is undoubtedly the most effective and fundamental solution. Only by paying more attention to the introduction and absorption of advanced technology, accelerating industrial upgrading and technological innovation, and relying on the production of high-tech green environmental protection and high value-added plastic products to seize the international market, can we fundamentally solve the problem

second, vigorously develop large-scale operation and reduce production costs

ironmaking also needs its own hard work. In order to compete with foreign plastic products with cost advantages, in addition to improving the added value and scientific and technological content of products, it is also necessary to continue to reduce production costs from all links, and further digest the impact of the decline in export competitiveness caused by the rise in raw material prices

third, pay attention to the role of e-commerce products and improve the efficiency of plastic products export

e-commerce products provide new development opportunities for small and medium-sized plastic products export enterprises, which can not only save a lot of manpower and material resources, reduce transaction costs, but also create a free and equal competitive environment and broader cooperation space for small and medium-sized mechanical and electrical enterprises to enter the international market. More importantly, the export of plastic products through e-commerce makes the transaction behavior no longer fulfill the original reason of Document No. 65. The introduction of new standards will bring new opportunities and new trends to the research and development of China's new generation of organic thermal insulation materials. As a technical expert commentary, it will be fair and transparent, and the communication between the buyer and the seller will be more convenient and fast, so as to avoid the emergence of trade disputes as much as possible

good e-commerce products, such as Alibaba's e-commerce product export link, which is specially used for export trade. Through this product, for those auto parts manufacturing enterprises that do not have good export channels and have small enterprises, it is a choice that can not only effectively save expenses, but also obtain substantive export opportunities

another example is the new reverse e-commerce product quality supplier (BQS) of win-win (China), which is jointly launched by win-win (China) and the German Federal purchasing and Logistics Association (BME), the largest purchasing and Logistics Association in Europe. Compared with the wide range of foreign enterprises Alibaba export faces, high-quality suppliers prefer to be professional and precise, that is, they only focus on the export of Chinese plastic products enterprises to the EU. Up to now, not only more than 7000 European enterprises have purchased in China through high-quality suppliers, but also because BME's member enterprises include Germany's top 200 enterprises, including Siemens, Nokia, Bosch, BMW, Volkswagen, Mercedes Benz and other world-renowned enterprises, high-quality suppliers are unique in promoting the export of plastic products, and are the best choice for China's plastic products export to the EU

IV. hedging with plastic futures to reasonably avoid risks

The listing of PVC, PE and other futures also provides a platform for enterprises to avoid price risks to a certain extent. Because there is no crude oil futures in China, and a large number of domestic small and medium-sized plastic products production enterprises and traders cannot use external crude oil for hedging, plastic products production enterprises choose domestic plastic futures for hedging, which is also a means to avoid risks

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