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Current situation and development of anti-counterfeit packaging design

with the development of anti-counterfeit technology and the increasing requirements of users for anti-counterfeit packaging, anti-counterfeit packaging has become a topic of more and more discussion between packaging enterprises and packaging users. The market demand has stimulated the technological progress of packaging anti-counterfeiting, and also enabled packaging manufacturing enterprises to continuously develop new products, and actively cooperate with professional anti-counterfeiting enterprises to meet the requirements of enterprise packaging personalization

first, the form of packaging anti-counterfeiting

after closing the back cover, the anti-counterfeiting package can still be punched and loaded. From the initial way of "sticking plaster" (adding anti-counterfeiting logo), it is changing to the direction of packaging material anti-counterfeiting and packaging design anti-counterfeiting printing. At present, the main methods of packaging anti-counterfeiting are:

1 Add anti-counterfeiting labels on the packaging box

the anti-counterfeiting marks on the packaging box include laser holographic anti-counterfeiting marks, anti-counterfeiting marks printed with various anti-counterfeiting inks, fluorescent anti-counterfeiting marks, thermal anti-counterfeiting marks, anti-counterfeiting code marks, etc. almost all the marks and labels with anti-counterfeiting functions are applied to the packaging

2. Adding anti-counterfeiting and anti uncovering seals/seals on the packaging box

adding anti uncovering seals/seals on the packaging box is also a kind of packaging anti-counterfeiting method, such as the sealing tape of domestic express mail EMS, robust sealing tape, the sealing label of Tsinghua Tongfang computer, the sealing label of the packaging box of China sports lottery distribution equipment, etc

3. Laser holographic film packaging is used outside the packaging box.

laser holographic film of large-scale printed anti-counterfeiting holographic image or general special image is used as packaging material, or it is compounded on the surface of paper, such as Philips bulb packaging, Unilever Colgate toothpaste, Epson ink cartridge packaging, etc

these solutions for the use of electrical components have high comparative tracking index, long-term reliability and safety 4 Anti counterfeiting of the contents of the packaging box

use anti-counterfeiting warranty card, anti-counterfeiting certificate, anti-counterfeiting customer service card, anti-counterfeiting authorization, anti-counterfeiting instruction manual, anti-counterfeiting installation guide, anti-counterfeiting installation agreement, etc

such as the watermark paper manual of Lijunsha of Xi'an pharmaceutical factory, the watermark paper manual of Jiaoda ANGLI oral liquid, the software customer service card of whist technology company, the software use authorization of Guanqun Jinchen software company, etc

5. The patented design of the packaging container itself is anti-counterfeiting

such as the robust cyclone cover, Jiugui wine is also directly anti-counterfeiting design on the bottle body and bottle mouth

II. New packaging anti-counterfeiting technology

the above packaging anti-counterfeiting methods have been basically familiar to the majority of packaging users, and now only other anti-counterfeiting methods are introduced as follows

1. The packaging material itself uses special or special packaging paper

such as layered currently dyed anti-counterfeiting paperboard. This new packaging anti-counterfeiting material is to dye the internal pulp layer in the process of paperboard manufacturing, and extend the anti-counterfeiting identification function to the internal structure of paperboard by using the tearing and grindability of paperboard itself. No external printing technology can be imitated, so as to achieve the purpose of anti-counterfeiting

2. The positioning hot stamping holographic image technology or the special marking technology integrated with the packaging material embossing technology are locally adopted on the packaging box; The safe embossing technology of hidden words or graphics holographic laser hot stamping technology is one of the relatively safe and novel anti-counterfeiting technologies at present. It has been widely used in the packaging of tobacco, alcohol, cosmetics and drugs. It can also be used in combination with three-dimensional dynamic shading anti-counterfeiting design, high-precision and high-quality refraction photorefractive design. Such as furongwang, Yunyan, Dahongying, Luzhou Daqu and other tobacco and alcohol packaging, the packaging box of Gankang tablets adopts this technology

3. The package number corresponds to the content number one by one or decodes each other. The anti-counterfeiting technology

uses the laser coding or random code spraying technology of the code spraying machine to code the package and the content to implement personalized and anti fleeing processing, and manages the authenticity through the computer database. At the same time, the two codes can be the same or there is a corresponding conversion relationship to prevent the reuse of the package. Encrypted barcode or PDF417 QR code technology with database function can also be used. The use of bar code technology meets the requirements of automatic identification and rapid identification of logistics at the same time

4. Anti counterfeiting shading design and security printing technology on the inner surface of the packaging box

anti counterfeiting pattern is printed by using a single anti-counterfeiting line (plate pattern) design technology and spot color, such as the anti-counterfeiting plate pattern is printed on the inner surface of the packaging box of Lijunsha tablets of Xi'an pharmaceutical factory

adopt disturbing shading safety design technology, and use decoding film to identify the authenticity of packaging. Such as the packaging of "Weihong" azithromycin tablets of Shijiazhuang Pharmaceutical Group Co., Ltd

5. The overall anti-counterfeiting shading safety design and safety printing technology on the outer surface of small packaging boxes

the so-called anti-counterfeiting shading safety design refers to the special design technology that comprehensively utilizes various anti-counterfeiting design elements for creative combination and closely combines with the personality characteristics of packaging users, which is completely different from commercial design. These anti-counterfeiting design elements mainly include: personalized shading, anti scanning/copy design, newline flower ball, line relief graphics and text, micro text, latent image technology, secret recording technology, masking technology, line splitting technology, disturbing graphics and text technology, etc

the so-called safe printing technology refers to the special printing technology that comprehensively utilizes various printing processes and uses anti-counterfeiting raw materials. Generally, it mainly refers to spot color printing technology and uses various safe anti-counterfeiting inks that can meet the anti-counterfeiting design requirements (such as UV fluorescent ink, infrared fluorescent ink, magnetic ink, photochromic ink, light variable ink, phosphorescent ink, etc.)

the combination of security design and commercial design can not only obtain beautiful effects and good visual impact, but also make the conventional forgery methods such as electronic color separation/photographic plate making/electronic scanning used in ordinary commercial printing ineffective. For example, the anti-counterfeiting packaging of optical discs printed by British Deli group

anti counterfeit packaging can not only enable enterprises to curb the proliferation of fake goods, facilitate consumers to identify fake goods, and protect the legitimate interests of enterprises, consumers and intermediaries, but also play an increasingly indispensable role in improving brand image, product image and company image

therefore, when choosing anti-counterfeiting technology, enterprises should not only consider the current counterfeiting situation, but also take into account the future development. While not changing the main anti-counterfeiting design image, they can constantly deepen the reinforcement of anti-counterfeiting technical measures and technical content. That is: enterprise managers should take anti-counterfeiting and anti-counterfeiting packaging as an indispensable part of commodities, and consider them comprehensively and systematically

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