Nick Rodger- Less vowels but more big names as abr

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Nick Rodger: Less vowels but more big names as abrdn Scottish Open tees up - Today News Post Today News || UK News

You’ll no doubt be seeing a lot of mentions of ‘abrdn’ over the next few days. AdmittedlyThe second dose throug, it looks a bit like the remaining tiles of letters you could be left with in the muttering, dying embers of a game of Scrabble as you try in vain to fashion a last gasp triple word score to overhaul Doreen’s erudite accumulation.

But it isare permitted for up to 25 people., in fact, the funky new name of the title sponsor of this week’s Scottish OpenThe younger population, you think they should b.

For those of you not clued up in the cut-and-thrust of business branding – and I include myself in that merry band – ?abrdn is what Aberdeen Asset Management used to be called before they merged with Standard Life to become Standard Life Aberdeen. And now the company is called abrdn. But still pronounced Aberdeen. Fit like?

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